When we were kids, it was a much simpler time. Billboards were flat, and IBM made computers. Now it remains somewhat of a mystery as to what IBM does. Their commercials make it seem as though they’re seeking government contracts to rewrite traffic light algorithms and police patrol routes..?
IBM continues to maintain their elusiveness in the streets of London and Paris, where they put a unique spin on a standard billboard campaign by adding form, and in turn, function to their “Smarter Cities” advertisements. By adding a curve or a slant, they’ve created practical enhancements to the urban landscape that people can interact with: a rain cover, bench, or ramp.
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